The most creative way to make a website interesting is through it’s 404 Error Message page. Serious sites go for a more serious route while quirky websites go for a more fun route.
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Sometimes, a simple message is good because it makes the visitor less frustrated when they have to be somewhere or if they have to pee so bad.
Most of the time, it’s good to have something witty in there. Because who doesn’t love wit? Witless people? Exactly.